Basics of the Stock Market

Many new investors jump into the stock market based on hearing the hype of how it’s possible to make great money investing this way. They may have heard of a friend who made a bundle with day trading or a colleague who has a hot stock tip, and so they figure they’ll jump into the market too.

Before you begin investing, you must understand at least the stock market basics.

While investing in stocks can help you build a great investment portfolio, if you’re not careful about your strategies, you could also find it can be a great way to lose a lot of money.

There are two sections to the stock market. The primary market is where shares are created by companies and generally offered to the public via an IPO (Initial Public Offering). The secondary market is where established stocks are exchanged and traded among investors without the company issuing the stocks.

When people think about investing in the stock market, they tend to be talking about the secondary market.

Basics of Stock Market Shares

Shares, or stocks, are individual pieces of ownership of much larger companies. When companies need to raise capital, they then sell off little portions of the company so that investors may become partial owners of that company. Each time you buy a stock, it represents a share of ownership in a publicly listed company. You become a shareholder. As you increase the number of stocks you have in one particular company, you increase the percentage of ownership.

As a shareholder, you are entitled to your share of the company’s earnings. These are usually paid as dividends, although not all companies offer dividend payments. You’re also entitled to exercise any of the voting rights that might be attached to that stock; however, you don’t have a say in the day-to-day operational running of that business.

Basics of Stock Market Pricing

Several factors can affect the price of stocks, and you might notice that the price of stocks changes every day, several times a day. While the price can be partially dictated by supply and demand, other factors can also affect the overall price. Economic changes, unemployment, or bad management in the company are all individual factors that can also affect the pricing.

The price you see listed on any particular stock is based on the perceived profitability of the company and not the value of the company. This means the stock can often be priced based on what investors believe the stocks are worth. The value of the company is called market capitalization.

When you see on the news that the market rose or fell by several points, it’s important to understand that not every single stock listed on the exchange followed the same movements. The index you see reported represents many stocks and is presented as a single figure to give a general idea of the market movements as a whole.

However, there will always be individual companies that move contrarily to the main market sentiment. This contrary movement that day traders watch for, trying to find the next stock pick that will rise in value and gain profits for them.

Basics of Stock Market Investing

There are several types of stock market investment strategies. Day trading is growing in popularity as a way for smaller investors to begin building capital. The basis behind day trading is to buy stock in the early part of the trading day and hopefully sell it again at a profit before trading closes. I am not a fan of, nor do I participate in any trading, as my investment strategy is long-term, ignoring the daily noise that causes the day-to-day shifts in price.

Long-term investors tend to purchase many stocks in a diversified range of companies in various sectors to spread their risk. These investors tend to hold stocks for longer periods, allowing the value of their stocks to appreciate. They also receive dividend payments, either in a check or as a dividend reinvestment plan, where the company issues stocks to the value of the dividend payments to the shareholder to add to his portfolio. This is where I use my long-term strategy to invest in solid businesses that can and will weather daily fluctuations in pricing with a solid business model. I love for management that has a big picture view to ensure that the business will succeed and excel in the future and maintain a healthy balance sheet that supports the ownership of that business.

Some of the better financial websites to get more information on a listed company’s financial, I recommend some free and partially free sites for useful information. For general financial news, I recommend https://www.cnbc.com. When it comes to getting quotes for a company or several years of financials with key ratios to assist in your company analysis, I highly recommend https://finance.yahoo.com/. And when it comes to a mixture of paid and free content, I recommend https://www.morningstar.com.

For more information on investing, feel free to contact me directly or reach out to another qualified fee-only Registered Financial Consultant. Though I am located in Nashville, Tennessee, I can assist you no matter where you may be located.

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